6/21/2010

Luxury perfumers Bruno Jovanovic and Pascal Gaurin have created a scent called L'Eau Verte du Bronx du Sud ("the green water of the South Bronx"), which they want to be pumped into a low-income housing unit's common areas to make residents happier and more optimistic, they say. The idea is part of a trend hitting the fragrance industry known as "ambient scenting."

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