Coupon use is on the rise as consumers continue to shop more frugally, but grocery stores in the Tampa Bay, Fla., area say they have also noticed an increase in fraudulent coupons. Most of the time, supermarket employees say, the fake coupons were bought on the Internet and feature deals that seem too good to be true. "Do you really think that Kool-Aid would give you a coupon worth $10 off when the product itself is only $1.99?" explains Shannon Patten, a spokeswoman for Publix.

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