Hilton's Hampton Inn, with the help of colorful celebrity chef Guy Fieri, is expected to serve about 7,000 free waffles in New York's Herald Square today in a promotion to mark the installment of waffle makers to the breakfast spreads in all of its North American hotels. Hampton Inn brand chief Phil Cordell said last fall the personal waffle makers were being added to all hotels because "they're a big hit" with guests.

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