Panera plans to expand its nonprofit pay-what-you-want cafe concept to new markets after seeing success with the first location, opened a month ago in Clayton, Mo. More than half the store's guests are paying full price for their meals and 15% are paying more to subsidize down-on-their-luck diners, the company reports. "I guess I would say it's performing better than we even might have hoped in our cynical moments, and it's living up to our best sense of humanity," said Chairman Ronald Shaich.

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