6/3/2010

Todd Moore says he was busy with a financial career about 10 years ago when a windy day at the beach gave him the idea for a better beach towel -- with the umbrella in the middle. When his brokerage downsized, Moore teamed with an angel investor to manufacture 500 of his giant WowTowels, which sold out at $70 a pop. Now he's lining up financing for 50,000 more towels, even without national retail distribution. "There's hardly been any innovation in the beach industry in years, so there's no competition," he says.

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