6/7/2010

Too many companies engage in "CSR voodoo," writes Gregory Unruh, and act as though social responsibility should be based upon superstitious beliefs rather than rational self-interest. To ensure the sustainability of their CSR initiatives, strategists should find ways to demonstrate the tangible benefits of behaving well. "Done right it's not just good for the soul, it's good for business," Unruh argues.

Full Story:
Forbes

Related Summaries