6/30/2010

A new tool called the Living Principles is trying to unite all kinds of designers -- engineers, industrial designers, CEOs and HR executives -- on one platform to come up with ways to make their business practices more sustainable. Gaby Brink, a creator of the Living Principles, said her company's approach takes into consideration an often-forgotten component of sustainability: the cultural impact. "Design is a powerful agent in shaping culture everywhere. It enables impact at the largest scale, which is what we need," Brink said.

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GreenBiz.com

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