Starbucks is the most popular U.S. corporate brand on social networks, according to a Famecount study that takes into consideration companies' followings on Twitter, Facebook and YouTube. Still, the study found, even Starbucks has only about 70% as much social clout as Lady Gaga, who has the greatest aggregate social-media following of any entity. "This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands," says Famecount founder Daniel Dearlove.

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