Social-media campaigns are valuable small-business tools, but maintaining a brand's social presence can easily start to suck up too much of your time, says BNI.com founder Ivan Misner. The key to efficient social marketing is to set boundaries and to have reasonable expectations, Misner argues. "Entrepreneurs need to understand that social media is not a get-rich-quick scheme. It's a way of building up you, your expertise, and your brand," he writes.

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