6/29/2010

Three-quarters of social-network users have concerns about their privacy, according to a study -- but when asked to name the possible consequences of a privacy breach, respondents were 10 times more likely to worry about dodgy marketing methods and overly targeted advertising than about criminal activities and identity theft. These results highlight the image problem facing social marketers, and the need for social campaigns to avoid looking as if they might misuse information, according to this article.

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