Starbucks has created a plan to clear the biggest hurdle it faces in efforts to recycle used paper cups -- a lack of demand. In Chicago, the chain will launch a program this fall that will send used cups from stores in the city to a Green Bay, Wis., plant that will turn the refuse into new Starbucks napkins. "Their goal is not just to have recycling bins in stores by 2015 but to find markets so all those paper cups actually get recycled," said Conrad MacKerron, director of corporate social responsibility of the nonprofit As You Sow Foundation.

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