Sprint Nextel began airing TV spots Wednesday night for the HTC Evo 4G as part of a broad multimedia campaign that will aim to convince consumers they should be the first to have the next-generation handset. The campaign will also include print, outdoor and digital ads and invoke location-based services to suggest "4G first" tasks such as uploading video clips or using Twitter in 4G.
Devices designed to enable mobile-phone users to connect to a Wi-Fi hot spot at any location are gaining in popularity as are the choice of options for consumers, according to a published account of some of the various products on the market. These include the Novatel MiFi 2200, Clearwire's Clear Spot and the CradlePoint PHS300.
Mobile use of social networking spiked 240%, to 14.5 million users, as of this past April compared with a year ago, a comScore study revealed. Mobile handset users visiting social-networking sites via browsers jumped 90%, year over year.
Several big technology vendors are joining forces to advance Linux-based applications for mobile handsets and devices, such as the tablet PC. The effort, which includes ARM, IBM and Texas Instruments, is called Linaro and could propel new mobile OS features and other programming elements.
AT&T has quietly added its 3G femtocell service to five markets over the past two months, according to an Internet report that lists New York, Chicago, Dallas-Fort Worth, Los Angeles and San Francisco as the new sites. The carrier, which introduced the "MicroCell" service in Las Vegas in April, is expected to roll it out nationwide by the summer. "I think it is probably the largest femtocell rollout in the world," said Andy Tiller, a vice president at ip.access, a femtocell-technology firm.