EMarketer estimates that U.S. online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase. The quicker-than-expected uptick in the U.S. economy has had a twofold effect on the online advertising market: more shopping by consumers, most readily seen in search ad expenditures, and a greater willingness among companies of all sizes to spend a bit more for marketing in general.
To find out more about digital marketing and eMarketer's report "U.S. Ad Spending: How Big Is the Bounceback?" click here.