More than 75% of resellers and service providers say they took a significant to moderate hit to their sales during the recession, yet more than 70% refused to cut back on their sales efforts during this period, according to a survey by CompTIA and ChannelForce. The strategy has helped keep many value-added resellers in business, says Carolyn April, CompTIA's director of industry analysis. "It's the ones who rolled up their mat, who didn't keep their brand out there, who are going to be forgotten," she says.

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