7/1/2010

Interpublic Group's Deutsch, New York, reportedly has regained lead creative duties for Sepracor's Lunesta. The account had been held by Interpublic Group's Lowe, but had to be jettisoned after that agency's U.S. alliance with Deutsch, because the latter shop repped Johnson & Johnson's Tylenol. However, Interpublic sibling Martin Agency, Richmond, Va., landed the Tylenol account earlier in 2010, paving the way for the combined Deutsch-Lowe to work with Lunesta again, according to this report.

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