Three in four Americans surf the Web and watch TV at the same time, with 50% of them making the combo a daily practice, Nielsen has found in a report for Yahoo!. Such viewers have increased their combined TV-Web activity by 19% over the past 12 months, and now tally 2.5 hours a week on average. The vast majority of these viewers typically are engaged online with e-mail, Facebook or another site unrelated to the content of the TV show, according to the research.
Facebook's social-context ads are designed to appeal to consumers by offering recommendations and endorsements from fellow social networkers. Sheryl Sandberg, Facebook's chief operating officer, said, "We enable effective word-of-mouth advertising at scale for the first time."