Online marketing and digital print technology have helped companies offer chocolates with personalized packaging. However, some chocolate makers argue that custom packaging is "quite gimmicky," and the better course is to provide quality products and personalized service.
Dentyne is introducing Dentyne Pure, a chewing gum it says neutralizes bad breath instead of merely masking it. The launch is being supported by TV and online ads urging consumers to "Practice safe breath."
Visitors to the Sweets & Snacks Expo requested more information by scanning items in the New Product Showcase. Items that received the most attention included lollipops, jelly beans, novelty items and foods that were both sweet and salty.
Chocolatiers and confectioners are set to showcase their products during the third annual Luxury Chocolate Salon slated for July 11 in Seattle. "Seattle's large variety and selection of artisan chocolate make it a natural destination for chocolate lovers from around the world," said Lauren Adler of Chocolopolis, which is based in Seattle.
Pierson Clair, president and CEO of the Brown & Haley candy company, said a newly enacted confectionery tax in Washington state is "onerous" and targets those who can least afford it. He said sweets such as his Almond Roca are food but are not counted as such because they contain no flour.