Luxottica's latest concept store in Hawthorn, Australia, is the eyeglass company's bold effort to draw consumers away from online shopping and back into the stores. The company hopes to build up to 15 more of the eyeball-shaped interactive stores, which offer customers the ability to test new glasses while running on treadmills as wind machines buffet their bodies and the chance to snap photos of themselves as they try on new frames.

Related Summaries