Some analysts question whether the Bratz line will be able to recoup lost market share to Barbie and other doll rivals, now that MGA Entertainment, via a federal court ruling, has regained control of the brand from Mattel. However, Bratz founder Isaac Larian cites as proof of the line's viability research showing its "100% name recognition" among young girls and deals with Wal-Mart, Toys "R" Us and major toy retailers.
Comedian John Caparulo, in a series of video clips sponsored by Edge Shaving Gel on the brand's site and Funny or Die, is providing riffs on the little things in life that irritate him. Caparulo also is helping judge a contest for users to send in clips about their favorite everyday complaints. The effort is the first campaign for the brand after its acquisition last year by Energizer Holdings from S.C. Johnson & Son.
A report from Forrester Research indicates that Foursquare, Gowalla and other location-based startups have yet to click with the general public and may not offer a valuable venue for marketers. Just 4% of U.S. users have tried a location-based mobile application, and 1% provide updates more than once every seven days. More than eight in 10 have yet to even hear of the apps.
President Barack Obama, saying campaign-finance reform shouldn't be a "partisan issue," on Monday called for the Senate to pass the Disclose Act. The measure would require election ads to identify their funders and prohibit ads being paid for by firms with more than 20% foreign control. However, Republican Senate leader Mitch McConnell said the bill was just an attempt "to protect unpopular Democrat politicians by silencing their critics."