So-called "Social television," in which Facebook and Twitter are used to chat about regular TV shows as well as the Super Bowl and other event programming, offers both a way to build buzz about shows and to bring social-media ads to TV screens, Futurescape is reporting. "The television is already becoming a social device, as Google TV, Yahoo Connected TV, CE manufacturers and pay-TV operators race to connect TV sets to the Internet," according to this report.

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