Reckitt Benckiser is launching a social game to promote brands such as Lysol, Clearasil and Woolite. The Facebook game asks players to step into the shoes of a Reckitt Benckiser marketing executive and asks them to solve problems to boost the brands' profile. "We want to raise awareness among a group of people about who Reckitt Benckiser is, our work, and to show that we're innovative," says Andraea Dawson-Shepherd, the company's public relations chief. "They know the brands, but not the company behind them."

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