Good Earth Tea, a division of Tata Global Beverages, is partnering with EMI Music to offer customers a free music download when they buy a box of tea. "EMI's musical lineup is as distinctive as our teas," said a Tata marketing official of the program, which offers more than 200,000 songs for download.
Tetley Tea has updated the look of its packaging, while keeping its signature blue color. "The new design leverages our brand strength with consumers on a worldwide basis, while continuing the strong positive emotions people have for Tetley Tea on a local level," said a spokeswoman with parent company Tata Global Beverages.
Coca-Cola, which purchased a stake in Honest Tea in 2008 and is expected to acquire the entire company in the near future, has urged Honest Tea founder Seth Goldman to change the "no high-fructose corn syrup" wording on its Honest Kids labels. The two sides are working to resolve the issue.
One survey shows consumers now value quality over quantity and time over money. A glum job market, global unrest and the attacks of Sept. 11 are among the key factors driving consumers to change their purchasing habits. Additionally, a marketing expert says shoppers are not averse to marketing, they simply dislike bad marketing; they want marketers to do a better job of communicating.