A growing number of retailers are looking to get an early start on the winter holidays, including Target, which is launching a one-day online sale modeled after Black Friday. Some shoppers like spreading their holiday spending throughout the year, while others say it's just too early to think about it -- and a few merchants agree. "Customers don't like it when you push Christmas too early," said J.C. Penney Chief Marketing Officer Mike Boylston.

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