7/29/2010

Marketers considering incorporating location-based sites such as Foursquare into their current plans would do well to wait until the sites reach critical mass, says Forrester analyst Melissa Parrish. Research shows that only 1% of U.S. adults are active weekly users of location-based social networks. "Though many LBSNs are gathering steam, the landscape is fragmented and the programs can't scale just yet."

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