Continually asking "Why?" can lead you to great clarity and understanding, writes Sheri McConnell, author of "Smart Women Know Their Why." She advocates using the power of why in personal and business endeavors. "The 'why' will always lead you to bigger profits because that's where your 'aha' moments are," McConnell says. "However, profits are worthless in the end if you don't continually work at answering the "why" questions where your life is concerned."