Apple launched its iAd service to produce premium campaigns for the iPad device on July 1, but of the 17 inaugural marketers only Unilever and Nissan posted campaigns that lasted most of July. Part of the reason for the lag time in executing iPad campaigns, say some industry insiders, is Apple's insistence on participating in the creative process. "It's a huge issue having Apple in the creative mix," said Patrick Moorhead, DraftFCB's director of mobile platforms.

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