The advent of digital comic books for the iPhone and iPad also is yielding a potential new platform for marketers to reach the sought-after demographic that reads comics. Audi, which was the sponsor of a free digital comic on Marvel.com connected to the "Iron Man 2" movie, is one of the first marketers to test out the online version to promote its R8 Spyder convertible.
The annual report for Procter & Gamble shows the company spent $8.6 billion on advertising and marketing in the 2010 fiscal year, up $1 billion and 14% over 2009. Campaigns include the "Proud Sponsor of Moms" Olympic effort, the "Smell Like a Man, Man" ads for Old Spice and pushes for new products such as Gillette Fusion ProGlide shavers and Pampers DryMax diapers.
Ad agency veteran Bill Grogan has been hired as the first chief global marketing officer of MDC Partners' Kirshenbaum Bond Senecal & Partners. Grogan, who is married to KBS&P partner Lori Senecal, will helm the worldwide Kao account and help MDC Hispanic shop Adrenalina merge into KBS&P, under a previously announced plan.