Leap Wireless' Cricket unit expects its $300 million reseller deal with Sprint Nextel to help establish the brand as a "national value leader" in the prepaid segment. Sprint expects to benefit by gaining incremental revenues and leveraging more of its assets without requiring an initial investment. Cricket also is jumping into the smartphone market with the planned release of the BlackBerry 8530 and the Android-powered Sanyo Zio.

Related Summaries