A growing number of companies are seeking to go carbon-neutral -- but is it really worth the effort? Initial studies to determine companies' carbon footprints can be expensive, Eric Carlson writes, but the data gathered often helps identify efficiency savings that ensure the rest of the net-zero drive essentially pays for itself. "By taking early action your business can gain a first-to-market advantage, augment its sustainability efforts and have a proven platform to address climate change and environmental protection," Carlson adds.

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