New businesses should take time to mature before marketing aggressively, writes Chris Drake. Focus on perfecting the product or service you want to sell, identify the audience you want to target and make sure your company would be able to handle an influx of new customers before turning on the marketing faucet, Drake argues. "The quickest way to kill a startup is to market a bad product. Make sure you have a proven model first and turn on the faucet second," Drake writes.

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