Domino's saw same-store sales rise a record 14.3% in the first quarter of 2010, the payoff for two years spent reinventing the flagging brand and a menu many saw as irrelevant. In addition to the now-famous new-and-improved pizza recipe and its accompanying ad campaign, the chain beefed up its menu with specialty pizzas, pastas and hot sandwiches priced to compete with Subway's $5 Footlongs.

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