8/25/2010

Today's advanced lead-generation technology is designed to help you more closely target potential consumers and deliver only relevant information, writes John Jantsch, editor at large for SmartBrief on Small Business. Jantsch provides an example of how such a system would work, showing how Web-based applications can help "create a system that engages, analyzes, and even gets pretty close to thinking about how to create better leads."

Related Summaries