Krispy Kreme's fortunes are on the rise after several years of struggling to rid itself of massive debt and overcome the results of moving too fast. Several years ago, the chain focused on building big buzz around new store openings, a move that generated strong initial sales that soon waned when the novelty wore off. Since then, the company has implemented a turnaround strategy that focuses on serving markets where the doughnut brand leads and leaving more competitive areas to franchisees.

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