That ooey, gooey campfire treat, the s'more, will get its delicious due Aug. 10 when Hershey, Kraft and Jet Puff come together like their chocolate, graham crackers and marshmallows to toast the treat at National S'mores Day. In-store promotions and a contest give consumers a chance to win fire pits, indoor S'mores kits and backyard game sets.

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