Pizza Hut will permanently cut prices on medium and large pizzas, dropping the price of an average large pie with four toppings from $21 to $12, as it seeks to continue the success of a $10 pizza promotion launched last year. The move makes it easier for customers to access deals without having to clip coupons, said Chief Marketing Officer Brian Niccol. "The motivation behind this change wasn't just value but simplification and transparency."

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