When Pop-Tarts World opens Tuesday in Times Square, its main attraction will be the cafe that will serve exotic-sounding snacks and desserts, including Fluffer Butter (marshmallow spread sandwiched between Pop-Tarts frosted fudge pastries) and Pop-Tarts Sushi (three varieties of Pop-Tarts minced and wrapped in a fruit roll-up). Why Times Square? "It's a confluence of business, commerce, entertainment and the density of traffic," said Laura Pomerantz, principal at PBS Real Estate.

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