8/4/2010

Starbucks says its VIA instant coffee has generated sales of $100 million in the 10 months since it was introduced. "Hitting $100 million in global sales in less than a year is a terrific accomplishment," said CEO, Chairman and President Howard Schultz. "In comparison, it took our Frappuccino blended beverage business about three years to reach this level of sales."

Full Story:
QSRMagazine.com

Related Summaries