AOL, during a presentation at IAB's MIXX Conference, unveiled a new ad unit that represents a "fundamental redesign of the Web," according to Jeff Levick, AOL's president of global advertising and strategy. The unit, dubbed Project Devil, features a single interactive ad as an anchor for individual content pages. Seven top brands, including General Mills' Cheerios and Pillsbury, Lexus and Sprint are among the initial clients for the format.

Full Story:

Related Summaries