Mom bloggers are a key target for marketers -- but too many focus their efforts exclusively on moms writing about parenting and family issues, says Debra Williamson. Many moms write about other issues such as travel, automobiles or personal technology, and their influence and credibility makes them just as valuable to marketers as family-focused bloggers. "This diversity is both a benefit and a challenge for marketers; creating a strong blogger outreach program takes time, effort and nurturing," Williamson says.

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