Forbes, with the relaunch of its magazine and website, is offering big marketers, such as Ford or Pfizer, and interest groups spots on its blog roster as part of the "news environment," not as a sponsored post, according to Lewis DVorkin, chief product officer of Forbes Media. The AdVoice product allows marketers to establish their own media presence, but it's not clear how the blogs will be presented, because Forbes has yet to announce any takers for the service.

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