9/14/2010

A survey of 1,321 About.com visitors found that 58% of respondents value side effects and safety information contained in online drug ads. Consumers liked humorous or colorful ads and those with printable health tips, free trial offers and testimonials. Sixty-five percent of respondents said they used a search engine to research a new diagnosis or medical condition, and 47% said they use a search engine to learn about treatment options.

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