9/23/2010

Italy's soccer team crashed and burned at this year's World Cup, and the squad's failure holds lessons for corporate innovators, writes Alessandro Di Fiore. The team's coach stuck with familiar players from past tournaments rather than picking players from the country's crop of stars, and when the squad failed to perform, the coach was forced to introduce untested tactics on the fly. "Companies often make the same mistake, investing little in innovation because they believe market conditions are stable," Di Fiore writes. "If companies don't constantly invest in innovation, they will perform well for a while and then, suddenly, they will fail."

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