Lipton Tea is introducing 100% natural iced tea, available in a 20-ounce bottle. The flavors are green tea with citrus, iced tea with lemon, iced tea with blueberry pomegranate and green tea with passion fruit and mango.
Gatorade employees in the brand's "Mission Control" center track social media sites and occasionally join a digital conversation in an effort to improve perceptions of the brand. If the effort works, it could be applied to other PepsiCo brands.
Hensley, one of the largest distributors in the U.S., has signed on to distribute Revolution's new 3D beverage. The drink, available in blueberry, pomegranate, mango and green-apple flavors, combines multivitamins, white tea and the juice of superfruits.
Members of the Costco store in North Scottsdale, Ariz., can get a free can of Pomegranate 3D to celebrate the Cardinals going to the Super Bowl. The drink company, based in Phoenix, combines fruit, multivitamins and white tea in flavors including blueberry, mango and green apple, as well as pomegranate.