Ryanair CEO Michael O'Leary has made a name for himself by rocking the boat and cutting services other airlines consider essential in the name of providing cheaper tickets. Now, writes Felix Gillette, a growing number of the world's full-price airlines are starting to take the Irish businessman more seriously and to borrow some of his strategies to boost their own profitability. "He gives voice to the industry's most primal survival instincts," Gillette notes. "He is the id of the airline business."

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