Apple's Ping launch was remarkable for the emphasis it put on user privacy, writes Kashmir Hill, in a sign of the weight companies now feel obliged to give to users' privacy concerns. Companies can still make use of users' data, Hill writes, but they need to visibly pay attention to users' concerns to avoid a backlash. "Apple has learned from Facebook and from Google that privacy issues have to be front and center in pitching new social media products," she writes.

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