Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorfish from the technology giant. The ad spend is to total "a couple hundred million dollars" a year, according to this article. Microsoft, in a statement, said it was "very pleased" with its interactions with Publicis, while the holding company's Vivaki said the partnership has provided clients with "advantageous pricing" and "first-mover opportunities" for content and inventory.

Related Summaries