Researchers reckon there are as many as 37 different definitions of corporate social responsibility in use around the country. Still, there's one thing everyone can agree on -- no matter how it's defined, when CSR is done well it becomes an integral part of a company's strategy, lifting productivity and profits along with helping the planet. "CSR is there not because it's nice to do, but because it makes the company better," says Campbell Soup's Dave Stangis. "It takes money from the supply chain, makes us more nimble and drives innovation."

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