10/25/2010

Looking to increase its share in the mobile-advertising arena, Google is reaching out to advertisers with the pitch that its AdMob platform allows marketers to engage with current and potential customers via a range of mobile devices, which, it says, is not the case with Apple's iAd program. According to this report, Seattle's Best Coffee and automaker Infiniti recently have launched campaigns that take advantage of AdMob's cross-platform capabilities.

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