10/25/2010

McDonald's sales growth outpaced competitors because of a strategy that focused on keeping the menu simple and focusing on quality items such as new smoothie offerings. Overseas, offerings tailored to each major market, such as the Salt & Lemon Chicken sandwich in Japan and a bratwurst "Nurnburger" in Germany, led to higher international sales.

Full Story:
BurgerBusiness.com

Related Summaries