Marketers should heed the aging population of baby boomers -- now at 78 million -- and the expansive buying power they hold over consumer products, writes David Bohan. Making up 38.5% of all consumer spending, baby boomers are more likely to have Internet access and watch more online videos. Plus, AARP expects the 65-and-older market to grow twice as fast as 18- to 49-year-olds, making boomers an extremely important demographic for marketers to watch.

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